Itunes
Apple is allegedly paying more for its same-day-as-DVD iTunes movies than it charges customers for the downloads, indicating that the company views the movies as a loss leader to help sell other products. The ever-popular “person familiar with the matter” told the Wall Street Journal (subscription) that Apple pays the movie studios a wholesale price of $16 per movie while only charging customers $14.99 for new releases. The $1.01 loss on each movie sale is sure to add up, but Apple is apparently confident that such an agreement will pay off in the long run.
